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Raise Green’s mission is to accelerate the development of local climate action projects in the US.
Raise Green’s mission is to accelerate the development of local climate action projects in the US.
Raise Green partners with local leaders to start solar projects in their communities and make investing in these projects accessible for everyone. Your Majesty was tasked with creating a brand identity that sets them apart and developing their go-to-market strategy.
Despite an increase in public discourse around sustainability, tangible measures against climate change remain stagnant. Raise Green is created with a sheer focus on enabling action, not talk. To capture this energy, we developed a brand statement that guided our design process:
We’re done talking. If you want “change,” start here.
The elements in the identity pay homage to past anti-establishment movements.
The Raise Green brand demonstrates intelligence and credibility through direct messaging in combination with an energetic aesthetic. The identity presents investment outcomes such as numbers, quotes, and photographs in a clear and down-to-earth manner, making the brand feel community-based and accessible.
Raise Green’s mission is to accelerate the development of local climate action projects in the US.
Matt Moroney
COO & Co-founder, Raise Green
In parallel to developing the brand identity, we conducted market and consumer research to establish Raise Green’s go-to-market strategy. The plan outlined:
Franz Hochstrasser
CEO, Raise Green