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SwatchEditor bridges the gap between creativity and sales by enabling 3D visualization and sharing with a few clicks.
When the pandemic hit, tradeshows were among the first events to stop. UK-based textile design firm, RMJ Studio, didn’t just want to stay put during the lockdown and applied for a UK grant to innovate itself out of the crisis.
RMJ asked us to define and build an online tool that allows textile designers to securely organize, visualize, and share textile pattern designs online, enabling them to continue doing business without being in person with their customers.
SwatchEditor bridges the gap between creativity and sales by enabling 3D visualization and sharing with a few clicks.
We put together a core team consisting of a product strategist, producer, lead designer, and full-stack engineer.
The team worked iteratively with the client over six weeks to develop an MVP that created the most important feature—visualization.
SwatchEditor offers a range of 3D garments to visualize patterns. For premium subscriptions, SwatchEditor adds the ability to upload custom 3D models.
Using the MVP, the client team could test the value proposition with its customers.
After receiving positive feedback, SwatchEditor was born and we continued to build out version 1.0 that included monetization functionality using Stripe subscriptions.
In addition to visualizing swatches on 3D models, users can combine multiple swatches and edit them with scale, pan, rotation, and colors.
Introducing SwatchEditor—a digital product that helps textile pattern designers visualize, organize, and share creations with their audiences.
Roseanna Jiggins
Co-Founder and Creative Director, RMJ Studio
Under the hood, the responsive web application is built by combining Next.js, React, Storyblok CMS, Vercel, Firebase, and Stripe.
SwatchEditor launched in 2020 and now offers textile pattern designers an easy way to visualize, play with, and sell their products to prospective customers worldwide—without needing to travel.
Learn more and sign up for a free trial at SwatchEditor.com.
Discover more about SwatchEditor in UKFT—the biggest network for UK fashion and textile designers.