ALTAVA GROUP

Bringing culture-defining fashion brands into the Metaverse.

Challenge

Singaporean-based tech company ALTAVA, reached out to Your Majesty to rebrand, launch and drive the growth of its emerging business and mobile styling game.

Solution

Our research revealed that games provide a safe space for users to explore who they are and manifest who they want to be. This insight guided the strategic positioning of the ALTAVA game ‘Worlds of You’ - encouraging users to discover, curate and play.

Outcome

ALTAVA debuted in the digital heartland with a new app, brand and later an online shop. There, users can participate in the future of commerce with the opportunity to buy, trade and re-sell fashion-forward NFTs through interoperable technology.

BRAND EXPRESSION
Brand Strategy
Visual Identity
Go-To-Market Strategy
Content & Asset Production

As the lines between our digital and real life continue to converge, there’s a growing opportunity for fashion and freedom of expression in the metaverse.

Singaporean-based tech company ALTAVA, reached out to launch and drive the growth of its emerging business.

Our project together included rebranding the business, ALTAVA GROUP, and developing the brand identity and launch strategy for its mobile styling game, ALTAVA.

A mobile game for playful self-expression

Our research revealed something not commonly associated with gaming.

More than a distraction, games provide a safe space where people can explore who they are and manifest who they want to become.

With the strategic positioning Worlds of You, we encourage users to discover, curate and play. Not just with their style but more broadly with their identity.

Providing access to the future of fashion

In advance of ALTAVA’s launch in SEA we created a market-specific survey that uncovered four barriers to entry for consumers.

To overcome them, we recommended the marketing comms communication pillars:

Lead with the access ALTAVA offers to the fashion world
Highlight ALTAVA’s fashion credibility
Demonstrate ALTAVA’s social influence
Prove how easy it is to get involved in ALTAVA’s enhanced reality

The result?

The launch market proposition:

ALTAVA, where you’ll find fashion’s future.

Bringing ALTAVA to life

ALTAVA debuted in the digital heartland with a new app and brand.

“There are agencies with impressive track records and those whose strategic brilliance is reflected in their thought leadership. But a few agencies possess all this and were also early participants in the metaverse—particularly concerning the newly intertwined worlds of fashion and gaming. There is where Your Majesty sits.”

—Debra Langley

Partner, Lyra Ventures

Democratising luxury digital fashion

As an extension of ALTAVA, we worked with ALTAVA GROUP to launch its online shop: ALTAVA Market.

There, visitors can participate in the future of commerce with the opportunity to buy, trade and re-sell fashion-forward NFTs like the Balmain X Barbie and the Balmain x Dogpound collection.

These pieces can move freely between virtual worlds with interoperable technology, including ALTAVA.

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